POSTED: 09 December 2017
For the first time, PT Indofood Tbk Bogasari Division held Bogasari Expo in Yogyakarta City. In addition to appreciating the growth of wheat-based food business in Yogyakarta Province, Bogasari also sees the potential and creativity of young people in Yogyakarta.
"That's why the Bogasari Expo theme this time is" Bogasari Expo Foodpreneur ", where Bogasari inspires real to young people or commonly called Generation Millenials to become new business actors in the field of wheat-based food. Through various activities in Bogex, is expected to be born new foodpreneur. And we are targeting 30 thousand visitors in Bogex 2017 this, "said Deputy Head of Bogasari Division, Herman Djuhar in his speech.
Bogasari Expo 2017 will take place for 3 days at Jogja City Mall, from Friday 8 December to Sunday 10 December. The activity lasts for 12 hours from 9 am to 9 pm. Bogex 2017 Opening took place Friday afternoon, December 8, which was marked by the signing at Bakpia Giant by Deputy Head of Bogasari Division, Herman Djuhar and Head of Department of Cooperatives and SMEs Province of Yogyakarta. After the signing, Herman and Head of Department cut the ribbon simultaneously.
Herman Djuhar asserted, the potential of young people to become entrepreneurs in the wheat-based food sector has also been seen in the list of Mitra Bogasari SMEs who are members of Bogasari Mitra Card (BMC) membership. "Nearly 3 thousand BMC members are under 35 years old. And if seen from the age category 35-45 years nearly reached 9 thousand people, "he said.
Herman said, the fondness and finesse of millenials generation in the digital world became the main capital to become a new player in the era of digital economy. On the other hand, according to the latest BPS data, the current number of Millennials Indonesia is at 34% of Indonesia's total population of around 80 million.
"This is what strengthens Bogasari's consideration in drafting the Bogasari Expo concept this time. Enjoy the Bogasari Expo and thank the citizens of Yogyakarta who host Bogasari Expo 2017, "Herman end in his speech. (RAP)
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