From Surabaya To The World 

 

Diah Arfianti is not an ordinary woman. In 2016, this 39-year-old housewife earned the title Hero of Economic Award 2016 for Home Industry category. Top of that award, Diah became one of four SME products marketed in Citilink Airline. November 2017 then he got orders of 1000 boxes with the contents of 6 packs per box.

 

Diah Cookies, that's the name of the business. He started a baking business in 2001 using Bogasari brand wheat flour. He works alone at his house on Jalan Ketandan Baru Block 2 No. 6, RT.10 / RW.04, Kelurahan. Genteng, Kecamatan. Genteng, Surabaya. But Diah Cookies is a seasonal production, in the big religious days like Lebaran, Christmas and Lunar New Year.

 

Slowly his business began to grow. In 2005, Diah Cookies began to recruit 2 employees. Learning and never giving up, that's his determination. And in 2010 when her husband, Mochammad Rofiq exposed termination of employment (layoffs), the spirit of business Diah increasingly become. The mother of three daughters also made the business of the pastry as the backbone of the family economy. Since the year 2010, Diah Cookies produce and marketed every day.

 

"At that time I thought, dry cake is food. If the name of food, means every day people will need. Alhamdulillah my theory was proven, "said Diah.

 

In 2012, Diah heard that there is a Surabaya Economic Hero program that was held by Mayor of Surabaya. He also actively participated in various trainings held by Surabaya City Government. Starting from recipe to marketing strategy.

 

As a result Diah Cookies business continues to grow. Its production continues to grow. Especially when Lebaran rose many times. Everyday Bogasari flour can be up to 15 kilograms. While the number of employees up to 6 people. However, during Lebaran season the number of employees increased to 10 people. While the Blue Key flour that is used can be up to 25 kilograms per day.

 

Diah Cookies products currently have 20 variants of pastries. Among other daughters of snow, almond cheese, red velvet milks, potato kastries, nutella cookies, cheese sticks and much more. Late last year the latest variant is Nastar Cake. The shape is cake but it feels nastar.

 

"Insha Allah if there is no obstacle, in February I will increase production. Alhamdulillah ready for new production house, I have recruited 25 production personnel, 3 marketing personnel, 1 admin, and 2 courier. Just this year I am a serious form of team. I want to be more advanced and more jos, "said the woman graduated from SMK Pereraaan Satya Widia Surabaya this.

 

Diah Cookies everyday is marketed through social media facebook and instagram. While direct sales are done at home. However, Diah Cookies products have penetrated abroad. One of them started when the Mayor of Surabaya Tri Rismaharini visited London and brought Diah Cookies products as bingikisan.

 

"There was also a time when Filipin messages ship to PT PAL Surabaya. My product became a gift given to all Filipino crew about 300 boxes. Alhamdulillah, Diah Cookies buyers come from other foreign guests such as Japan, Amerka, and Norway, "he said.

 

For Diah, success is not just born. It takes hard work and never give up. The principle is not to be complacent and always keep the quality of the product. "Alhamdulillah I can live the family, have a home again, oven desires for Rp 50 million can be achieved. I used to have no savings, now I have. And I am happy to be useful for others, "said member of Bogasari Mitra Card (BMC). (RAP)